Growth is a discipline practiced by all the most successful Internet companies. It combines marketing, product and data science to create apps and websites that people love and keep coming back to.
Growth best practises
Successful Internet players have created user journeys that optimize mobile app discovery, engagement and retention. It starts with a streamlined onboarding experience, continues with a ‘aha’ moment which reveals the app’s unique magic.
This ‘aha’ moment builds into a habit that leads to weekly and daily engagement on the app. Successful services also leverage user psychology and the power of network effects.
The LotusFlare Growth Platform is how we implement Growth for clients across all stages: from awareness to acquisition, retention and monetization.
Building a successful Growth function requires the right marketing and analytics tools and framework. A/B testing, content marketing, app store optimization and cohort analysis are just a few of the modules we provide.
LotusFlare offers a set of advanced product components in the form of SDKs that help clients engage and retain their user base. These components are built on the best practices of the most successful Internet players and can be easily integrated into existing digital products.
To be sustained, Growth requires the right organizational structure, skills and KPIs. LotusFlare helps create an Internet-style core Growth team within your company, and then evangelize the discipline across your entire organization.
How you can use the
Build and deliver personalized digital offers linked to usage or demographics. Set up a referral program to grow your user base and revenue in no time. LEARN MORE
Build a self-care app people love to use. Shrink costs by reducing one-on-one customer care in stores and call centers.
Set up real-time advanced analytics on different cohorts of users. Continuously launch new features. Test what works best for acquisition, retention and monetization. Iterate.
Predict churn. Engage with users before they leave by providing personalized offers. Increase retention.
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Our founders learned and practiced Growth at Facebook where the discipline was invented and where they helped grow the user base to two billion people in a few years. Teams that replicate the Facebook approach to Growth are now in place at all successful Internet companies.
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“The Growth team at Facebook had a very big impact. The best levers for growing a product are within the product itself. Making it so we could grow faster was the most important product feature that we ended up building for Facebook.”